About Us

Our Story – North Star Yerba Mate

Every journey needs a guiding light. For us, that light was the simple ritual of sharing yerba mate. What began as curiosity about this South American tradition quickly became a daily practice — a source of energy, focus, and connection that felt different from anything else.

We created North Star Yerba Mate to share that feeling with the world. Our name is a reminder to follow what truly matters — your own “north star” — whether that means pursuing a passion, finding balance, or just enjoying a meaningful moment with friends.

From the start, we’ve been committed to doing things the right way: sourcing our leaves responsibly, supporting the communities that grow them, and crafting drinks that are as good for you as they are for the planet.

North Star Yerba Mate isn’t just a beverage — it’s a way to fuel your path forward. Every drink is an invitation to slow down, sip mindfully, and connect — with yourself, with others, and with the world around you.

Mission Statement
North Star Yerba Mate exists to guide people toward a more energized, connected, and purposeful life. Inspired by the centuries-old tradition of sharing mate, we believe that every sip can spark conversation, ignite creativity, and help you chart your own course — your “north star.”

We are dedicated to sourcing our yerba mate responsibly, supporting the farmers and communities who grow it, and crafting beverages that are as good for the planet as they are for the body. By blending tradition with innovation, we aim to build a movement around mindful energy — one that fuels adventure, nurtures community, and reminds us all to stay true to our path.

Brand Values – North Star Yerba Mate

🌱 Sustainability at the Core
We are committed to protecting the planet through responsible sourcing and practices that honor the ecosystems where yerba mate grows.

🤝 Community & Connection
Mate is meant to be shared. We build connections — from the farmers who grow our leaves to the customers who sip them — creating a community rooted in respect and shared experience.

✨ Authenticity & Tradition
We honor the rich cultural heritage of yerba mate, embracing its history while introducing it to new audiences in a way that is honest, transparent, and respectful.

🚀 Adventure & Growth
We believe in fueling life’s journey — encouraging curiosity, creativity, and courage to follow your own “north star,” whether on a mountain trail or in your daily routine.

💛 Wellness for All
Our drinks are crafted to energize both body and mind, offering a natural, balanced source of focus that supports a healthier, more intentional lifestyle.